Finally a clear article describing what NBC wants from Apple:
I really like the last bit:
Mr. Perrette said NBC understands the potential resistance. “In the short term, this will not win us a lot of friends,” he said. “In the long term, the consumer wants there to be quality premium-produced content, and in order for that to continue to be a viable business, there needs to be significant protection around it.”
I have some advice for NBC to ensure their success:
1. Stop giving away their content for free (Over the air).
2. Screw their customers (Filters everywhere).