Filters everywhere

Finally a clear article describing what NBC wants from Apple: Microsoft May Build A Copyright Cop Into Every Zune

I really like the last bit:

Mr. Perrette said NBC understands the potential resistance. “In the short term, this will not win us a lot of friends,” he said. “In the long term, the consumer wants there to be quality premium-produced content, and in order for that to continue to be a viable business, there needs to be significant protection around it.”

I have some advice for NBC to ensure their success: 1. Stop giving away their content for free (Over the air). 2. Screw their customers (Filters everywhere). 3. Profit.