Here at work we began printing Star Wars calendars about a week ago. An Episode III and Darth Vador calendar. Both are really nice. I especially like the Episode III calendar with the really cool pictures from the unreleased movie.
I felt it was weird that we were printing two different covers for the Episode III calendar. The second cover was totally different and made it seem like it came from a different publisher. The inside of the calendar used the exact same art.
So I asked what the deal was. The production planner informed me that the second version will be printed on thinner paper and sold thru WalMart. The normal calendar would be printed on thicker paper and sold through all other channels.
Part of me wasn’t surprised. WalMart prides itself on selling items for less. One way to sell items cheaper is to make them cheaper.